TikTok
2020
Our Beginning
Whilst shopping for my own Nikkah jewellery, I thought 'WHY is everything so expensive?'. This laid the foundation of Ayesha's jewellery box in my mind, and we started our journey with a vision to create beautiful jewellery pieces at an affordable price point.
2021
The First Drop
In Janaury 2021, whilst juggling university assignments, we created a website overnight (literally) and sucessfully launched our first signature collection featuring handcrafted bangles. Alhamdullilah , we sold out the same night!
2022
Expansion
Very soon after, we expanded our range to include curated jewellery sets and accessories, as well as kids jewellery and dupattas. We enabled customers from all across the globe to purchase from us, and went viral on many social media platforms.
2024
Growing the Family
In 2024 we were able to support our first few Employees to help with packing orders, as we were juggling university placements, working an NHS job and wedding planning.
2026
Today
2 offices, 4 employees and after having a baby, we are still going strong! Alhamdullilah
